Articles Tagged ‘CP+B’

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Letgo launches in Canada

The buying-and-selling platform makes its debut with a campaign showing how it can help Canadians ditch secondhand stuff.

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JWT wins Hotels.com

The agency will handle all Canadian advertising for the travel site as its new AOR.

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First speakers announced for Lions Innovation

A new “festival within the festival” and data-focused award bring more tech and digital programming to Cannes.

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Infiniti names Union AOR

The Toronto shop will handle advertising, social media and global adaptation in partnership with sister shop CP+B.

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Union buys Trapeze

Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.

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Andy Macaulay joins Rethink

The former chairman at Union and veteran adman heads to the agency’s Toronto shop as managing partner.

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Blammo names Michael Murray as CCO

The former CP+B VP/CD moves to the Toronto agency after working with it on a CPG client pitch.

Copied from Media in Canada - Best buy

Best Buy Canada unwraps the power of tech gifts

The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.

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Best Buy Canada’s bold plan to stay #1

Angela Scardillo, VP marketing, says the Canadian arm of the electronics retailer has a plan to fend off increasingly heavy online competition and stay ahead of the curve.

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Best Buy’s innovative back-to-school campaign

The retailer is tapping real innovators to target the university-bound crowd.

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AtoMiC Tech: the new ad creative superstar

From Volkswagen’s AR to History Channel’s interactive documentary, the future of technology is now. Here are some best-in-class examples from the past year.

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AToMiC: Concerned Children’s Advertisers motivate inactive youth

The non-profit and agency CP+B have created an online game that can only be powered with a player’s physical movement.

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CASSIES Silver: Molson Canadian 67 targets non-beer drinkers

CP+B and Molson Coors Canada find a new way to position a low-cal beer, reaching out to those who choose wine, cocktails and coolers.

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Best Buy says ‘game on’

The retailer is targeting moms with its holiday campaign, which features a big TV buy and a Facebook game.

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Rickard’s pre-Movember mo-down

The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.