Articles Tagged ‘CSR’

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Insights of the Week – Awkward conversations

Your at-a-glance digest of CMO insights from the the past seven days.

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2015 Cause + Action deadline coming up

You have less than one week to submit for the awards that applaud brands for making a difference.

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Just two more weeks until Cause + Action deadline

The awards celebrate brand campaigns and programs that have a positive impact on the world.

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Submissions for 2015 Cause + Action awards now open

Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.

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Agencies down for the cause

Corporations have increased their donations by almost 600%. Is it any wonder agencies are getting in on the action?

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Is your CSR campaign doing more harm than good?

Consumers may consider your cause marketing as tainted and selfish, according to a new study.

The new do-good lexicon

Is it time to ditch “cause marketing” from your vocabulary?

Unclench, show solidarity & celebrate the good

From strategy‘s latest issue, publisher Mary Maddever on guilt and why good cause campaigns don’t deserve to be dissed.

Editorial: The age of cynicism

From strategy‘s May issue, editor Emily Wexler on CSR authenticity, critical observation and which spot brought her to tears.

Battle strategies for besieged brands

Pundits weigh in on how cos should respond to highly organized attacks, such as Greenpeace’s recent work against P&G.

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Investing in trust

Want to be considered a trustworthy brand? Set aside one-off cause programs for long-term commitments that show the difference your company is making.

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

Show them the money… being used for good

P&G and 7Up get creative with purchase-driven donations.

Exploring uncomfortable thoughts to find insights

Should we ban advertising products that harm people? Marc Stoiber says discussing ideas like this can keep the industry fresh.

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Shopper Innovation Awards: Raising the Roof packages good deeds

The non-profit takes home two Golds for repackaging its hats in a way that shows how donations actually help.