Articles Tagged ‘Dairy Farmers of Canada’
Agropur launches first-ever masterbrand campaign
With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.
Dairy Farmers gets cheesy to sell milk
A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.
Behind the Dairy Farmers’ tragic tableau
The organization argues that losing Canadian milk products is really worth crying over.
Dairy Farmers take on beverage marketing
In a new parody campaign, the association has fun with the methods for introducing and selling new products.
When did sleep become sexy?
Getting a proper night’s rest has become the cause du jour for mattress brands, wearables and dairy farmers.
Dairy Farmers issue a non-wake up call
Bedtime stories and lullabies are part of the organization’s new campaign focused on sleep quality.
Dairy Farmers of Canada takes to the street
The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.
Dairy Farmers make a health connection
A new campaign gives milk products’ specific health benefits a close-up.
A case for Canadian cheese
The Dairy Farmers of Canada touts the quality of our own Paris and Holland.
Brands get red-carpet ready
How sponsors from McDonald’s to RBC to the Dairy Farmers are making their presence known at TIFF.
Dairy Farmers fuel females
The organization’s national campaign by a roster of agencies aims to support sports and healthy living for Canadian women.
The upsides of dairy
A new, multi-faceted national campaign from the Dairy Farmers of Canada focuses on the health benefits of milk products.
Up to the minute: DDB gets more milk
Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.
Cundari boosts account team
Five new hires and six promotions boost the agency’s capabilities in response to new and growing business.
CASSIES Bronze: Strategic Milk Alliance milks every moment
With headlines like “Peanut butter and milk are soul mates. Jelly was just a fling,” the group highlighted milk’s role in enhancing the taste experience.