Articles Tagged ‘Dairy Farmers of Canada’

Insights3

Insights for the Week: Apologies can be effective

Plus, why cause marketing doesn’t need to shy away from the creative approaches of bigger brands.

NewsBanner_1_Hero

Dairy Farmers makes its own tradition

The organization uses sentimental creative to highlight cheese makers’ creativity and freedom.

AgropurPic

Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

DFC

Dairy Farmers gets cheesy to sell milk

A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.

DFC

Behind the Dairy Farmers’ tragic tableau

The organization argues that losing Canadian milk products is really worth crying over.

Milk

Dairy Farmers take on beverage marketing

In a new parody campaign, the association has fun with the methods for introducing and selling new products.

DSC_0162

When did sleep become sexy?

Getting a proper night’s rest has become the cause du jour for mattress brands, wearables and dairy farmers.

DairyFarmers_Shh1_05_WEB_0509

Dairy Farmers issue a non-wake up call

Bedtime stories and lullabies are part of the organization’s new campaign focused on sleep quality.

metroDairyFarmers

Dairy Farmers of Canada takes to the street

The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.

Yogurt

Dairy Farmers make a health connection

A new campaign gives milk products’ specific health benefits a close-up.

OOH Alberta

A case for Canadian cheese

The Dairy Farmers of Canada touts the quality of our own Paris and Holland.

Someday-Studio-2

Brands get red-carpet ready

How sponsors from McDonald’s to RBC to the Dairy Farmers are making their presence known at TIFF.

dairysport

Dairy Farmers fuel females

The organization’s national campaign by a roster of agencies aims to support sports and healthy living for Canadian women.

dairy

The upsides of dairy

A new, multi-faceted national campaign from the Dairy Farmers of Canada focuses on the health benefits of milk products.

shutterstock_233511601

Up to the minute: DDB gets more milk

Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.