Articles Tagged ‘Danone’

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Activia adds a ‘less is more’ product to its portfolio

The yogurt brand goes plain to target a younger demographic in the competitive category.

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DanoneWave calls sustainability ‘the future of working’

Benefit corporation? B-corp? Here’s the CSR cred the new dairy giant is chasing.

Dan Magliocco

DanoneWave names Canadian marketing leadership

Former Mondelez president Dan Magliocco will lead strategy for the new dairy giant.

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Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

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Rethink wins Silk

The agency will lead creative and strategy for the brand’s full line of milk and dairy alternatives.

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DanActive finds some strength

The Danone brand has your traffic jam cure, with a new campaign that preaches resilience and tries to connect emotionally with consumers.

Oikos

Oikos dreams up a new campaign

The Danone brand goes after nightly cravings with a new product line.

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CASSIES Bronze: Oikos taps into its Greek roots

The brand used daydreams of Greece to fend off competitors in the crowded Greek yogurt category.

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Danette unwraps some chocolate

The Danone dessert goes after Ontarians with a focus on ingredients.

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Activia Challenge goes social

Danone asks consumers to check in with their yogurt habits as it looks to stand out in a crowded market.

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Iogo takes a moment

In its recent experiential campaign, the brand showed consumers why its latest product is surprisingly indulgent.

Keep calm and Danone

DanActive doesn’t want to promise it’ll cure all your blues. But according to its latest campaign, it’ll feed you in the morning.

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Oikos’ daydreams

The Danone brand is tapping into the Mediterranean lifestyle, using a bit of Greek history to reach millennials.

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Danone names National as PR AOR

The Montreal firm is tasked with boosting the visibility of the brand to help it compete in the crowded yogurt category.

Shakira for Activia - PR Image

Activia brings back the belly

A new year-long, integrated campaign from the Danone brand featuring Shakira is set to launch Sunday.