Articles Tagged ‘data’

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Environics Analytics picks up Nielsen’s U.S. location portfolio

The acquisition expands the analytics co’s North American intel.

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Back to basics on data

FCB/Six president Andrea Cook on why looking back can help marketers avoid being overwhelmed.

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Insights and influencers

Growth and client wins are great, but in this industry, it’s about the output, says strategy editor Emily Wexler.

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Media Director of the Year: Vision7′s Joseph Leon

The self-proclaimed “data nerd” was chosen by the MAOY judges for the honour this year.

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Next Big Things: Data will drive a better experience

The sharing economy is ripe for brands to get a slice, plus the big opportunity with personal data exchanges.

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Sid Lee dives into data with new partnership

The agency is working with Dive Networks for data visualization screens, and applying the numbers to its future Axe campaigns.

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Advertising goes soul-searching

CASSIES judge and Touché! president Karine Courtemanche on why the best advertisers are becoming sophisticated insight miners.

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Adrian Capobianco named Proximity president

Picking up the digital veteran is in line with the agency’s data-first approach.

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Banks most trusted with data

A new study by Aimia finds that financial institutions and supermarkets are most trustworthy when it comes to keeping consumers’ data safe and sound.

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The scramble for relevance

In part four of strategy’s Future-Proofing series, FGL Sports’ Duncan Fulton looks at the need to consolidate data and content.

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The insecure future of ads

To kick off strategy’s Future-Proofing series, R/GA’s Nick Law on the real impact Big Data is having on advertising, and what to do about it.