Articles Tagged ‘David Bagozzi’

Sugar-Crisp

Sugar-Crisp creates a fake influencer for a real product

The campaign aims to speak to millennials who have become increasingly skeptical of influencer culture.

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AOY jury

Check out the marketers and agency execs who made up this year’s judging panel.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

SIA

Shopper Innovation Awards jury revealed

Meet the minds who will judge the 2016 entries, plus check out the new award categories.

AOY2

Agency of the Year judges revealed

Here are the jurors who spent the past two weeks reviewing almost 160 cases that were entered into AOY and MAOY.