David Grisim » strategy

Articles Tagged ‘David Grisim’

DAG BW head and shoulders

David Grisim joins Brand Momentum

The veteran P&G marketer has been named VP, marketing solutions at the fast-growing company.

pexels-photo-359989

Up to the Minute: A new SVP for GCI Group

Plus: The Colony Project launches a start-up focused PR program and more news you might have missed.

_MG_0024

Weekend reading: How to train your marketers

Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.

shutterstock_216001072

A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

feb march cover

Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

OldSpice

Tangible lessons from startups

Call B.S. when it’s warranted, and let your instincts trump data, says David Grisim.

shutterstock_137446907

Time to jump off the ‘dad is a buffoon’ train

Exact Media’s David Grisim says the 1950s called and wants its ads back.

grisim

David Grisim joins Exact Media

The former associate marketing director has left P&G to become the new CMO in residence for the sampling startup.

Tony_Chapman

Shopper Innovation Awards judges

Learn more about the co-chairs and jurists behind the Shopper Innovation Awards.

TonyChapman2

Shopper Innovation Awards: Judges

Meet the jury, comprised of co-chairs and an executive committee, for the 2013 awards.

Creative

Marketers of the Year 2012

Mary De Paoli and Sun Life take the top prize, plus winners from P&G, Sport Chek, Shoppers Drug Mart and L’Oréal Canada.

David Grisim5

Marketers of the Year: David Grisim’s golden year

The leader behind P&G’s biggest multi-brand campaign for the Olympics tackles diversity and inclusion.

34CanadianTheRant2001

Roundtable: What happened to advertising?

Our experts say whether the focus on niche executions means brands are losing mass audiences.

Eric Fournier_HR

B!G Awards: Judges & Methodology

Check out the judging panel and methodology behind this year’s B!G Awards.