Articles Tagged ‘David Kennedy’
Inside agencies’ best laid plans
An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.
The List: Leo Burnett breaks down borders
How the agency expanded its assignments, leadership and influence outside of Toronto in 2016.
AOY Silver: Leo Burnett plays the numbers game
Building out its analytics department has become a linchpin in the agency’s future-proofing strategy.
Creative Report Card: Anything’s possible at Leo Burnett
The top agency spent its “Year of What’s Possible” blowing minds and racking up awards.
UPDATED: Dom Caruso moves from Leo Burnett to BBDO
The president and chief operating officer leaves the shop to fill a spot left vacant by departing president and CEO Gerry Frascione.
Ikea promotes its pages
The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.