Articles Tagged ‘David Kennedy’

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Inside agencies’ best laid plans

An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.

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The List: Leo Burnett breaks down borders

How the agency expanded its assignments, leadership and influence outside of Toronto in 2016.

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AOY Silver: Leo Burnett plays the numbers game

Building out its analytics department has become a linchpin in the agency’s future-proofing strategy.

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Creative Report Card: Anything’s possible at Leo Burnett

The top agency spent its “Year of What’s Possible” blowing minds and racking up awards.

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UPDATED: Dom Caruso moves from Leo Burnett to BBDO

The president and chief operating officer leaves the shop to fill a spot left vacant by departing president and CEO Gerry Frascione.

Copied from Media in Canada - IKEA1

Ikea promotes its pages

The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.