Articles Tagged ‘David Labistour’

MEC-All-Out

2019 Brand of the Year: MEC climbs to new heights

The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.

Corner Office

Corner Office Shifts: Tourism Toronto’s new CMO

A round-up of senior-level changes you may have missed.

MEC

Behind MEC’s pledge for greater diversity

The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.

MEC1

MEC uses consumer motivations to inspire a rebrand

The retailer has redesigned its logo and is positioning itself as the go-to store for outdoor enthusiasts of different active profiles.