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Articles Tagged ‘David Lui’

Mark's

Mark’s celebrates the dependability of dads

In the fashion retailer’s first Father’s Day campaign, reliable and hard working fathers are depicted as superheroes.

Lequipeur

L’Equipeur renews push for casual wear in Quebec

Mark’s French counterpart turns to influencers in the second iteration of its “Equipe pour tout” platform.

LequipeurShoes

Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.

marksjeans

Mark’s breaks in a new jean campaign

The retailer brings a more aspirational approach to functional messaging to attract a younger consumer.

Screen Shot 2017-02-01 at 2.19.38 PM copy

Marking territory, from work wear to casual

Forty-year-old retailer Mark’s has come a long way from its origins supplying industrial clothes to a booming oil town.

markswrestler

Mark’s puts its approach to the test

A series of online videos focused on product innovation puts a twist on showing off features and benefits.

marksjeans

Mark’s gets to the point

A no-nonsense campaign focuses on jeans and showcases the retailer’s new tone.

marks

Mark’s thanks dads who step up

The retailer is increasing its investment in more emotionally engaging ads, beginning with a new Father’s Day campaign.