Articles Tagged ‘David Rosenberg’

CFL

CFL asks Canadians to huddle up

The league’s new brand spot issues an invitation to casual fans to engage with it in the country’s 150th year.

New York State Of Mind

Marketing lessons from the U.S. election

Election vet David Rosenberg of Bensimon Byrne discusses what marketers can learn from Trump’s win.

DAVID_R

Sunny ways can be a sledgehammer

Ahead of his Cannes chat, Bensimon Byrne’s David Rosenberg talks election lessons for other brands and taking on negative spin.