Articles Tagged ‘ddb canada’

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Dairy Farmers focuses on innovative farming practices

Phase two of the industry group’s campaign continues to tackle ‘myths and misconceptions’ about the dairy industry.

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Manufacturing culture

How Canada’s network agencies are building and maintaining their creative cultures in a time of global change.

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Volkswagen gets fans to shoot its latest campaign

The automaker aims to show off the capabilities of the new Jetta without the “artifice” of typical car ads.

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Nova Scotia asks locals to act as guides

Tourism Nova Scotia taps insiders and addresses misconceptions about how much there is to see and do in the province.

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DDB makes additions across disciplines

The agency bolsters its ranks with senior appointments across its advertising, shopper marketing, CRM and PR agencies.

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Juicy Fruit remixes its classic jingle

The gum brand is looking to make “an ear worm” more relevant to Gen Z and bring them into the fold.

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Frank Palmer looks beyond DDB Canada

The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.

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AToMiC 2019: The brand (content) bandwagon

Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod

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Rocky Mountaineer’s sensorial narrative

A new campaign takes an integrated storytelling approach to capture the entirety of the travel company’s unique experience.

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Volkswagen sticks to the facts about costs

The automaker brings a quirkiness to warranties and car servicing in a new campaign that shows the long-term benefits of its cars.

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DDB hires Brent Choi as CEO and CCO

Choi will lead creative and business growth across Canada in the dual role, as Lance Saunders leaves to pursue new ventures.

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Volkswagen shows its appreciation (and innovation)

The automotive brand’s year-end campaigns included experience giveaways and an interactive digital billboard.

Skittles

Skittles to run last-minute holiday pop-up

The activation, taking place for one hour starting Christmas Eve, follows the closing of the Holiday Pawn Shop last year.

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Rogers extends relationship with Omnicom

DDB and Critical Mass have been tapped to handle assignments for the telco.

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Frank Palmer to leave DDB

The agency’s chairman and CEO is leaving the advertising world, but doesn’t consider it a retirement.