Articles Tagged ‘ddb canada’

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

Snack Time

CASSIES Bronze: Milk West’s snackable content

DDB’s branded content reminded teens to drink their milk.

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CASSIES Silver: CIL challenges resourceful DIYers

DDB Canada helped the paint brand promote Beauty on a Small Budget.

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Dairy Farmers gets cheesy to sell milk

A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.

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Karacters rebrands as Twice

The new name for DDB’s design arm aims to reflect the increased importance of the strategic side of its work.

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DDB names new leader in Montreal

Jean-Francois Mallette joins as managing director, with a goal of bringing more collaboration to the shop.

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DDB hires first North American CCO

Ari Weiss to lead 17 creative teams from across the continent

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Strategy Awards 2016 shortlists: Part Five

We’re rolling out all the contenders leading up to tomorrow’s gala. Today, we feature the Launch and Niche Strategy categories.

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CNIB opens eyes to hiring the blind

The non-profit’s first new TV spots since 2010 challenge misconceptions about employees with vision loss.

Volkswagen

Volkswagen’s endless picnic

The automaker markets its new Golf SportWagen to those who won’t necessarily go too far off road.

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Dairy Farmers take on beverage marketing

In a new parody campaign, the association has fun with the methods for introducing and selling new products.

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DDB Canada takes accelerator program national

After piloting its startup initiative, the agency formally expands “DDB Ignite” across Canada.

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Monique Brosseau to leave DDB

The managing director of the agency’s Montreal office will pursue a new opportunity at the end of the month.

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How Volkswagen drove summer results

VW owners shared their camaraderie during nostalgic nights at the drive-in, organized by the brand to build loyalty.

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Destination Canada business up for review

Incumbent agency DDB has declined to participate in the RFP to retain creative duties for the national tourism board.