Articles Tagged ‘DDB Worldwide’

crispymini

Crispy Minis’ bite-sized content hub

A collection of GIFs look to fit the Quaker brand into a mom’s busy day.

Amir Suit

How to strengthen creative ‘currency’

After his talk at FFWD Ad Week, DDB global CCO Amir Kassaei discusses what has to change in the industry’s business model.

shutterstock_131876324

DDB rebrands its CRM and shopper marketing units

Rapp Canada is now Track DDB, while ShopperDDB becomes TracyLocke Canada.

Amir-Kassaei

A wake-up call for Cannes

During the first Lions Innovation festival, DDB global CCO Amir Kassaei says confusing tech with innovation is leading creatives to forget their purpose.