Articles Tagged ‘DDB’

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Up to the Minute: DDB unveils new visual identity

Plus, Mailchimp ends partnership with Shopify over data and privacy concerns, and Montreal’s Adviso expands.

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AToMiC 2019: When diversity and advertising collide

DDB, Zulu Alpha Kilo and FCB/Six create work that champions diversity in its many forms.

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Rocky Mountaineer’s sensorial narrative

A new campaign takes an integrated storytelling approach to capture the entirety of the travel company’s unique experience.

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Volkswagen sticks to the facts about costs

The automaker brings a quirkiness to warranties and car servicing in a new campaign that shows the long-term benefits of its cars.

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DDB hires Brent Choi as CEO and CCO

Choi will lead creative and business growth across Canada in the dual role, as Lance Saunders leaves to pursue new ventures.

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Skittles to run last-minute holiday pop-up

The activation, taking place for one hour starting Christmas Eve, follows the closing of the Holiday Pawn Shop last year.

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Rogers extends relationship with Omnicom

DDB and Critical Mass have been tapped to handle assignments for the telco.

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Frank Palmer to leave DDB

The agency’s chairman and CEO is leaving the advertising world, but doesn’t consider it a retirement.

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Here are the 2018 Agency of the Year showreels

This year’s shortlisted agencies took credit for viral sensations, bet against holdcos and imagined a better way to do an RFP.

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Emerald Health Naturals is trying to put you to sleep

The new company is raising awareness of its brand by highlighting “need states” before it goes to market.

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Forsman & Bodenfors names CEO

Melanie Johnston has been hired from DDB to lead the newly merged agency’s Canadian operations.

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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Skittles gets patriotic by streaming a ‘beaver’

The candy brand is celebrating “Canada 151″ with an off-beat video stream and a new limited-time product.

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Emerald Health Therapeutics picks DDB as AOR

All of the agency’s divisions will contribute to the assignment in support of the cannabis producer’s growth plans.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.