Articles Tagged ‘DDB’

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Frank Palmer to leave DDB

The agency’s chairman and CEO is leaving the advertising world, but doesn’t consider it a retirement.

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Here are the 2018 Agency of the Year showreels

This year’s shortlisted agencies took credit for viral sensations, bet against holdcos and imagined a better way to do an RFP.

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Emerald Health Naturals is trying to put you to sleep

The new company is raising awareness of its brand by highlighting “need states” before it goes to market.

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Forsman & Bodenfors names CEO

Melanie Johnston has been hired from DDB to lead the newly merged agency’s Canadian operations.

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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Skittles gets patriotic by streaming a ‘beaver’

The candy brand is celebrating “Canada 151″ with an off-beat video stream and a new limited-time product.

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Emerald Health Therapeutics picks DDB as AOR

All of the agency’s divisions will contribute to the assignment in support of the cannabis producer’s growth plans.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

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Leadership shakeup comes to DDB and Tribal

CCO Cosmo Campbell, president Andrew McCartney and managing director Michelle Kitchen are no longer at the agency.

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Skittles to hold store closing blowout

The third edition of the brand’s Holiday Pawn Shop activation will be the last.

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DDB names new ECD in Montreal

Sann Sava takes over leadership of the office’s creative department.

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Volkswagen makes eyes wander

A campaign for the redesigned Tiguan focuses on design appeal to stand out in the highly competitive SUV segment.

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Check it out: What keeps a frog from exploding?

The Ecomuseum Zoo fills the streets of Montreal with surprising facts about the animals it looks after.

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Crime Stoppers imagines a world without crime

A new campaign in B.C. takes a broader approach to help drive awareness for the organization among millennials.