Articles Tagged ‘DDB’

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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Skittles gets patriotic by streaming a ‘beaver’

The candy brand is celebrating “Canada 151″ with an off-beat video stream and a new limited-time product.

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Emerald Health Therapeutics picks DDB as AOR

All of the agency’s divisions will contribute to the assignment in support of the cannabis producer’s growth plans.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

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Leadership shakeup comes to DDB and Tribal

CCO Cosmo Campbell, president Andrew McCartney and managing director Michelle Kitchen are no longer at the agency.

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Skittles to hold store closing blowout

The third edition of the brand’s Holiday Pawn Shop activation will be the last.

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DDB names new ECD in Montreal

Sann Sava takes over leadership of the office’s creative department.

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Volkswagen makes eyes wander

A campaign for the redesigned Tiguan focuses on design appeal to stand out in the highly competitive SUV segment.

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Check it out: What keeps a frog from exploding?

The Ecomuseum Zoo fills the streets of Montreal with surprising facts about the animals it looks after.

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Crime Stoppers imagines a world without crime

A new campaign in B.C. takes a broader approach to help drive awareness for the organization among millennials.

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Tourism Nova Scotia slows down

The organization gets more strategic as it aims to attract advocates for the province.

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Canada cracks top 10 on Warc 100

Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

Samsung Experience Store Grand Opening. November 20, 2015. Toronto, Ontario Canada.  (photo: Vito Amati)

Samsung selects Track DDB for CRM

The shop is tasked with steering data-driven strategies for the tech brand.