Articles Tagged ‘DDB’

image1 (2)

DDB hires Brent Choi as CEO and CCO

Choi will lead creative and business growth across Canada in the dual role, as Lance Saunders leaves to pursue new ventures.

Skittles

Skittles to run last-minute holiday pop-up

The activation, taking place for one hour starting Christmas Eve, follows the closing of the Holiday Pawn Shop last year.

Outside-Building-Logo-1-1024x720

Rogers extends relationship with Omnicom

DDB and Critical Mass have been tapped to handle assignments for the telco.

FrankPalmerfeat

Frank Palmer to leave DDB

The agency’s chairman and CEO is leaving the advertising world, but doesn’t consider it a retirement.

showreel

Here are the 2018 Agency of the Year showreels

This year’s shortlisted agencies took credit for viral sensations, bet against holdcos and imagined a better way to do an RFP.

emerald

Emerald Health Naturals is trying to put you to sleep

The new company is raising awareness of its brand by highlighting “need states” before it goes to market.

Melanie.jpg copy

Forsman & Bodenfors names CEO

Melanie Johnston has been hired from DDB to lead the newly merged agency’s Canadian operations.

strategyMay15_60

The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

skittlesbeaver

Skittles gets patriotic by streaming a ‘beaver’

The candy brand is celebrating “Canada 151″ with an off-beat video stream and a new limited-time product.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Emerald Health Therapeutics picks DDB as AOR

All of the agency’s divisions will contribute to the assignment in support of the cannabis producer’s growth plans.

Cook This Page Image

Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

Screen Shot 2018-02-26 at 1.02.04 PM

Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

campbell

Leadership shakeup comes to DDB and Tribal

CCO Cosmo Campbell, president Andrew McCartney and managing director Michelle Kitchen are no longer at the agency.

skittlespawn

Skittles to hold store closing blowout

The third edition of the brand’s Holiday Pawn Shop activation will be the last.

Sann_Sava

DDB names new ECD in Montreal

Sann Sava takes over leadership of the office’s creative department.