Articles Tagged ‘Deloitte’

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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The need for a ‘symphonic C-Suite’

Collaboration among execs is imperative as companies evolve into social enterprises, Deloitte research suggests.

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Fast Facts: CMOs embrace their roles as growth-drivers

More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Fast Facts: CMOs see talent as key to growth

The American Marketing Association’s bi-annual survey also shows analytics budgets should go up.

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Connected tech fights old-school thinking

Business leaders see where the future lies, but struggle to get their companies to invest there.

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Deloitte’s five habits of highly successful CEOs

Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.

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Fast Facts: CMOs may be drowning in data

A biannual CMO survey shows spending is moving towards data, but hiring is again a priority.

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Embracing risk key to digital transformation

Can Canadian businesses overcome their conservative reputation to transform?

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Why PwC is hiring creative directors

An expanding creative team shows the consultancy, like its competitors, wants more of your business.

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Shopper marketing forum: Lessons from day two

From balancing competing brands’ wants and needs to multicultural strategies, here are three takeaways from yesterday’s event.

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UP Express announces retail partners

A focus on iconic Toronto brands looks to give the service’s flagship station at Union a hyper-local feel.

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Where agencies are falling short: study

“Knowledge of your business” is the top gap between what brands expect of agencies and what shops actually deliver, according to a new marketer survey.

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Now trending in media and tech

Will 2015 be the year that contactless payment finally takes off? How about wearables, internet-connected devices or 3D printing? Where does video stand? Deloitte’s annual survey takes a look.

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Are retailers missing what shoppers really want?

Improving in-store experiences with mobile may be on retailers’ radars, but a Deloitte survey suggests there’s no overwhelming consumer demand for it.