Articles Tagged ‘Dempster’s’

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Dempster’s moves to masterbrand approach

The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.

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Cundari expands its relationship with Canada Bread

Expanding beyond its digital mandate, the Toronto agency is ready to dive into the bakery brand’s marketing strategy.

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Check out Canada’s favourite new products

From kitty litter to condoms, BrandSpark reveals which CPG products were voted best by Canadians.

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Different ways to feel the love

How Dempster’s evolved its “Hug Your Food” campaign by adding a practical touch (but without losing the cuteness).

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Connie Morrison’s 2015 resolutions

This year, the Canada Bread SVP wants to look beyond the traditional bread market, grow distribution and set more ambitious goals.

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Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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Last chance: Help crown our Marketer of the Year

Vote for candidates from Canadian Tire, MLSE, Kraft, Dempster’s and Aritzia by midnight tonight.

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Villaggio courts the bread lovers

The Dempster’s line has a new brand platform targeting those with no inhibitions about bread.

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Check it out: Dempster’s toasted flip book

To battle stagnation and share decline, the Canada Bread brand makes things personal.

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Dempster’s shows food some love

A catchy lesson on how to use a tortilla wrap from the Canada Bread brand and Cundari.

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The next wave of branded content

Here’s a crash course on fusing branding and entertainment from Koodo, Dempster’s, Molson and more.

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Dempster’s targets DIY guys

The Canada Bread brand’s campaign steers away from moms to take aim at millennial males with a spoof on home-reno shows.

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The next generation of consumer involvement

The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?

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Transforming Maple Leaf

The manufacturer is changing into a food marketing machine focused on building love for its brands.