Articles Tagged ‘Dempster’s’

DIY2

Dempster’s targets DIY guys

The Canada Bread brand’s campaign steers away from moms to take aim at millennial males with a spoof on home-reno shows.

MURAL_010

The next generation of consumer involvement

The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?

MapleLeafOpener

Transforming Maple Leaf

The manufacturer is changing into a food marketing machine focused on building love for its brands.

Dempsters

Dempster’s fights the bread backlash

The Canada Bread brand is targeting health conscious consumers with a new humour-based campaign featuring comedian Gerry Dee.