Articles Tagged ‘Derek Kent’

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

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How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.

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Team Canada heads to Rio with icy veins

Ahead of the summer games, the Canadian Olympic Committee uses harsh winters to showcase our athletes’ grit.

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.