Articles Tagged ‘Desjardins Group’

Desjardins

Desjardins forges ahead with Montreal Canadiens alignment

The financial co-op adds Quebec sportscaster Pierre Houde to the mix in its third “Share the Passion Challenge.”

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Desjardins looks ahead with Bleublancrouge

The financial company believes its new AOR is equipped to help with a customer- and data-led marketing evolution.

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Zag Bank breaks out with a song

The new direct banking entrant has teamed up with Lg2 to get consumers to literally help build its marketing.

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Desjardins celebrates safe drivers

With the Ajusto app, the insurance co brings real-time feedback on safe driving to the masses.

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Bob finds its new CD

Former Tank CD Stephane Jean will lead creative at the agency, bringing a mix of design and digital expertise.