Articles Tagged ‘desjardins’

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La Caisse and Desjardins partner on fintech fund

The sponsors will devote $75 million to help develop fintech and financial AI, both in Quebec and across Canada.

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Insurers retool offers and amp up goodwill

How the increasingly commoditized sector is shifting its marketing to go beyond pricing.

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Android Pay launches in Canada

Which banks are on board and what features should you expect from Google’s mobile wallet?

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Desjardins gets Quebec on two wheels

The company aims to create “a collective movement” for its latest campaign supporting cycling in the province.

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Desjardins reinforces the big picture

The credit union’s new positioning strengthens the link between its members and the community projects it supports.

Pacific Content

Enter the branded podcast

Millennials are hooked on the digital version of old-timey radio serials. Here’s how brands are playing along.

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Zag Bank keeps it simple

The digital bank aims to shows just how easy saving can be in its first RRSP campaign.

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The new brand royalty

From our latest issue, editor Emily Wexler lauds the little guys who have made big waves this year.

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Brands of the Year: Desjardins breaks through borders

How the Quebec-based financial co is making a splash in the rest of Canada.

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Brands of the Year 2015

It’s all about the rise of the little guy. See who topped this year’s list.

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Zag Bank’s instant ads

The Desjardins-owned brand launches its first mass campaign, showing off its quick features.

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Desjardins’ next-gen banking

The credit union makes going to the bank more like shopping with a new, retail-inspired branch design.

Ajusto1

Desjardins wants some friendly competition

To promote its Ajusto insurance app, the brand brings some humour to safe driving.

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Desjardins shows its love for cycling

The brand’s latest campaign in Quebec focuses on its sponsorship of biking events throughout the province.

"Who wants to play video games?"

Gamification is everywhere

How brands are tapping into consumers’ desire to keep on winning.