Articles Tagged ‘Destination Canada’

Destination Canada

The seven deadly sins of tourism marketing

David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don’t want.

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View from the C-Suite: Destination Canada goes all in on data

CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.

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Corner Office Shifts: Mondelez, Destination Canada and more

A round-up of senior-level executive changes you may have missed.

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Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

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Destination Canada picks new agency partners

The tourism organization selects new digital and media partners to build on its established content strategy.

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Destination Canada business up for review

Incumbent agency DDB has declined to participate in the RFP to retain creative duties for the national tourism board.

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Putting a face to Canada

The latest tourism campaign from Destination Canada offers Americans an Instagrammed slice of northern life.

Tourisme Montréal-Tourisme Montréal annonce la nomination de Dan

Daniele Perron joins Tourisme Montreal

The former president of FCB Montreal will lead marketing for the board.