Articles Tagged ‘Diageo Canada’

smirnoff

Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.

crownnorthernharvest

Learning about Crown Royal

Diageo uses its direct mentorship approach to educate consumers on Canadian whisky through at-home sampling events.

smirnoffzedsdead

How Smirnoff puts music in the spotlight

The Sound Collective program features Toronto artists and brings them to communities across the country.

smirnoffelectric

Age is but a number for Smirnoff

To launch a new ready-to-drink line, the brand reached out to millennials with 87-year-old influencer Baddie Winkle.

JW

Johnnie Walker wants to come over

Want to be more savvy with your Scotch sipping? The brand’s got you covered with its mentorship program.

smirnoff3

Smirnoff comes down to earth

It’s not about having the most epic night of your life anymore, so the Diageo brand changed its tune to focus on everyday drinking moments.