Articles Tagged ‘Diana Lucaci’

VR1

VR eye tracking a growing market testing tool

Cost and speed drive retail researchers to embrace a new technology combo.

Shikatani-Lacroix-EEG-VR-headgear

Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

SMF

Shopper Marketing Forum: six takeaways from day one

From future food marketing to in-store tech, we break down the top ideas from this year’s conference.

milk

Milking your mind

The Strategic Milk Alliance wants to delve into your head and tell you what you’re craving.

shutterstock_151786916

Emotion vs logic: How do you decide?

Sometimes the brain knows what the mouth can’t say. True Impact’s Diana Lucaci makes the case for neuromarketing.

EEG headset1

Brains Don’t Lie

Neuromarketing is getting serious, with four new Canadian entrants to the market in the past six months alone. These companies say they can tell what consumers really like – even when participants don’t know themselves.