Articles Tagged ‘Diane Ridgway-Cross’

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Female empowerment (finally) comes of age

Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.

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Canadian Soccer Association’s tough new goal

How the group plans to make this summer’s FIFA Women’s World Cup Canada’s biggest sporting event ever.

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The rise of the bite-sized campaign

CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.

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Marketel launches Marketelle

With 80% of women saying advertisers don’t get them, and many left feeling patronized, the Montreal agency opens a new division dedicated to the ladies.