Articles Tagged ‘digital’

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What four issues are plaguing marketers?

Few organizations are successfully integrating digital into an overall brand strategy, a Millward Brown report finds.

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Editorial: Content wins the throne game

Strategy executive editor Mary Maddever calls on TV networks to step up their digital plans and for brands to support them.

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Toronto named hub in TBWA’s new digital network

TBWA is reorganizing its digital capabilities by forming a global network of 700 specialists.

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Canada Post puts the spotlight on digital

Canada Post is launching a multi-platform campaign promoting its ePost online bill consolidation portal across the country.

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Generation tech demands digi-retail

From social networking to augmented reality, kids have an unprecedented level of digital know-how, and they’re demanding the same of retailers.

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L’Oreal’s digital makeover

Strategy sits down with CMO and chief communications officer Marie-Josée Lamothe for a Q&A about how the brand is adapting to an increasingly digital world.

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Student habits forecast digital future for shopper marketing

A study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.

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One-click commerce: the mall-buster

Gary Schwartz of Impact Mobile and author of “The Impulse Economy” shares his thoughts about how mobile devices are changing shopping.

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Retail on the couch: Collaborative marketing strategies along the new path to purchase

Brands must engage consumers online and arm them with as much information as they can.

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Cundari appoints new digital VP

Todd Hummel, one of three new hires at the company, takes over for Wayne Gomes.

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Agency of the Year shortlists announced

The competitors for Agency of the Year, Media Agency of the Year and Digital Agency of the Year have finally been revealed.