Dollar Shave Club » strategy

Articles Tagged ‘Dollar Shave Club’

0pener

The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

Dollar Shave Club

Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

Shave

Unilever acquires Dollar Shave Club

The CPG giant will get the men’s grooming company and its 3.2 million members.

DBC_Oil_Pour

Check it out: A new club for ‘real men’

The Dollar Beard Club begins shipping to Canada today.

GlymmBag2

Subscription models could disrupt the shopping experience

Curated subscription services, which send out boxes of niche products, could offer a great opportunity for CPG companies to expand sampling out of the aisles.