Articles Tagged ‘dove’

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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It’s time to grow a pair

Fathers are providing the marketing motherlode, says One Advertising’s Karen Howe.

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Dove celebrates a milestone

The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.

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Sharon MacLeod named a Catalyst champion

The Unilever VP nabbed the honour for her work with Dove and the brand’s Women’s Interactive Network.

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Canada nabs three Golds at the Effies

BBDO and Grey Canada both picked up golden hardware at last night’s award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.

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Emotion: you’re doing it wrong

BBDO’s Paul Reilly on why brands miss the point when they try to create an “emotional connection” with consumers.

Unilever’s edge is global, green and digital

Dickie Martin, the CPG co’s new VP marketing, brings worldly knowledge to the Canadian market.

Beauty at any age

An upcoming fall campaign from Dove will hone in on how women feel about their age.

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McDonald’s takes top Cause + Action honours

With work by Cossette, the QSR is the overall winner of this year’s awards celebrating brands’ great cause marketing campaigns.

Cause + Action Awards: Dove hangs self-esteem issues out to dry

With its dramatization of stats via 3D billboards, the brand’s work to encourage self-confidence secured its win.

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

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Dove’s placebo effect

The Unilever brand’s latest viral video attempts to prove beauty woes are a state of mind.

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Branded videos surpassed 100 million hits last year

A new study found the branded content wave is still rising, with an almost 50% year-over-year increase in views.

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Empowering female ads

In honour of International Women’s Day, check out these spots that encourage women and challenge stereotypes.

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Shopper Innovation Awards: Dove makes girls unstoppable

The brand adapts its North American program specifically for the Quebec market, and picks up a Bronze.