Articles Tagged ‘dove’

Dove

CASSIES Bronze: Dove mans up

The skincare brand taps former NHLers to appeal to “real men.”

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Sharon MacLeod’s career evolution

As she heads to the U.S., Unilever’s Sharon MacLeod talks about her new role, and how the industry has shifted in the past 15 years.

Ogilvy and Mather Agency Group Photo. Toronto,  Ontario, Canada. July 5, 2013. (photo: Vito Amati)

DAOY Honourable Mention: Ogilvy taps self-starters to deepen digital

The agency snags a Digital AOY prize for work for Dove, Tim Hortons and IBM.

Celeb Chef Chuck Hughes will offer a live cooking session

The Gentlemen’s Expo aims to help men “be more interesting”

The trade show and conference already has major sponsors, such as Dove Men+ Care and Canadian Club, and speakers like Chuck Hughes (pictured) to help build up content for guys.

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The 2013 B!G Awards: Grip and Kokanee take Gold

Recognizing agencies that go beyond advertising for their clients, this year’s honours go to Grip, OgilvyOne and Taxi for work with Kokanee, Dove and Boston Pizza, respectively.

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The B!G Awards: Ogilvy/OgilvyOne reignites Dove’s real beauty convo

The Silver winner creates a Photoshop action that reverses the manipulations and cosmetic changes designers make to models to rekindle the conversation around real beauty.

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The Canadian advantage

Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.

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Dove sketches real beauty

The beauty care brand creates an online spot built on the notion that women are their own worst critics.

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Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

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Shopper Innovation Awards: Global adaptation

Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.

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Unilever ramps up guy grooming

The brand unveils a new line called Face Range.

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Unilever kicks off biggest personal care launch yet

The CPG co is taking advantage of the changing planograms at retail for a big shopper marketing push around its new products.

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Buzzworthy in 2012

Which campaigns, pop-culture tie-ins and celebrity spokespeople made big splashes this year?

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Best brand use of celebrity athletes: Dove & Sport Chek

These macho men were the perfect match for each brand.

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Dove Canada spotlights role models

The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.