Articles Tagged ‘Drug Free Kids Canada’

pill-fairy

Drug Free Kids sends the Pill Fairy for your meds

The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.

Screen Shot 2018-02-26 at 1.02.04 PM

Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

CallThatCounts

2017 Strategy Awards: Drug Free Kids’ cross-channel jump

The brand wanted to prompt parent-teen conversations about driving while high.

drugfreekids

Drugs Free Kids navigates tricky conversations

A new brochure and PSA campaign aims to equip parents to talk with their kids about cannabis.

callthecomesafter

Drug Free Kids sends a well-timed personal message

A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.

en contexte bonne version1eng

Drug Free Kids takes on ‘teen takers’

The organization reminds parents that kids often “borrow” things without asking, including prescription drugs.