Articles Tagged ‘Duncan Fulton’

TD thank you

TD wins big at the CMAs

“#TDThanksYou” wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.

SC

Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

futureproof

Future-proofing

Guest editor Steve Mykolyn enlists industry heavy-weights to reveal their thoughts on how to keep up, and stay relevant, in today’s quick-changing world.

duncan

The scramble for relevance

In part four of strategy’s Future-Proofing series, FGL Sports’ Duncan Fulton looks at the need to consolidate data and content.

Creative

Marketers of the Year 2012

Mary De Paoli and Sun Life take the top prize, plus winners from P&G, Sport Chek, Shoppers Drug Mart and L’Oréal Canada.

Fulton_hockey

Marketers of the Year: Duncan Fulton retells Sport Chek’s story

Forzani’s chief marketer takes the brand to a digital frontier.

BNotion

Next Big Things: New partners for a new reality

It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.

JamieBell_Playground

First on the scene

Gone are the days when an oversized cheque and a handshake were all brands had to offer in the wake of a community crisis. Brands like Canadian Tire and Telus are learning how to dig deep, mobilize quickly and get to know their communities.