Articles Tagged ‘Dx3’

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What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

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Putting retail research to the test

Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.

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Finding the next beautiful strategic mind

The Griffin Farley Search for Beautiful Minds brings a bootcamp for strategic planners to Canada.

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Ads that stick in your brain

Are Canada’s most creative campaigns better at grabbing attention than ones made in the U.S.?

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Infographic: Technology’s effect on memory

Consumers who use their phones while engaging with another screen are happier, but have worse recall, study finds.