Articles Tagged ‘Edelman Canada’

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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Taco Bell bets you’re ‘dyeing’ to try Baja Blast

The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.

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Edelman hires new digital VPs

Gaylene Macdonald and Jordan Markowski will lead the offering from Vancouver and Toronto, respectively.

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Women take the lead in CEO job-shadow program

Kellogg’s, Cossette and Amnesty International are among the brands showing students the c-suite.

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Agency of the Year 2017: Going for Gold

Cossette, Leo Burnett, FCB, Touche and Edelman put in some hard work to be named the top agencies in the country.

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PRAOY Gold: Edelman’s trust in the process

A “communications marketing” approach and boosting internal talent has put the agency on the podium.

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Edelman names new creative director

Leilah Ambrose has been promoted to help lead the PR shop’s evolving creative product.

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HP taps former hacker in branded content play

New creative from Edelman uses a short documentary to raise awareness about cyber security.

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Check it out: A cold social experiment

Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.

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Ecobee’s extreme debut

The smart thermostat company debuts its first-ever brand awareness campaign, showing its products at work in Alaska.

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PR’s new place

Edelman’s Lisa Kimmel on why, in an era of ad blocking and cord-cutting, marketers should rethink the discipline.

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What vanity metrics really say about performance

Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.

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Introducing the PR Agency of the Year shortlist

These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.

UpToMinute

Up to the Minute: Staples Canada’s new president

Plus, senior hires and promotions at Edelman and more news you may have missed.

UpToMinute

Up to the Minute: NABS’ mid-career workshop

Plus: More business for Faulhaber Communications and other news you might have missed.