Articles Tagged ‘Edelman Canada’

Leilah

Edelman names new creative director

Leilah Ambrose has been promoted to help lead the PR shop’s evolving creative product.

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HP taps former hacker in branded content play

New creative from Edelman uses a short documentary to raise awareness about cyber security.

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Check it out: A cold social experiment

Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.

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Ecobee’s extreme debut

The smart thermostat company debuts its first-ever brand awareness campaign, showing its products at work in Alaska.

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PR’s new place

Edelman’s Lisa Kimmel on why, in an era of ad blocking and cord-cutting, marketers should rethink the discipline.

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What vanity metrics really say about performance

Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.

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Introducing the PR Agency of the Year shortlist

These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.

UpToMinute

Up to the Minute: Staples Canada’s new president

Plus, senior hires and promotions at Edelman and more news you may have missed.

UpToMinute

Up to the Minute: NABS’ mid-career workshop

Plus: More business for Faulhaber Communications and other news you might have missed.

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Interbrand gets a new VP

Rob Manne joins the shop after 12 years at Edelman Canada.

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The case against short-termism in creativity

Edelman Canada’s Lisa Kimmel on why ignoring the business case means putting creativity out of business.

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Back page: A note from procurement

Edelman Canada receives a letter from advertising’s loneliest outpost solving the agency compensation conundrum.

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Senior changes at Edelman Canada

Three new SVPs join the shop amid a small shakeup of the senior ranks.

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The greatest campaign never sold

Edelman Canada’s Andrew Simon on how to convince others to get on board with your big idea.

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Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.