Articles Tagged ‘Edelman Canada’

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Check it out: A cold social experiment

Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.

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Ecobee’s extreme debut

The smart thermostat company debuts its first-ever brand awareness campaign, showing its products at work in Alaska.

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PR’s new place

Edelman’s Lisa Kimmel on why, in an era of ad blocking and cord-cutting, marketers should rethink the discipline.

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What vanity metrics really say about performance

Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.

PRAOY

Introducing the PR Agency of the Year shortlist

These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.

UpToMinute

Up to the Minute: Staples Canada’s new president

Plus, senior hires and promotions at Edelman and more news you may have missed.

UpToMinute

Up to the Minute: NABS’ mid-career workshop

Plus: More business for Faulhaber Communications and other news you might have missed.

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Interbrand gets a new VP

Rob Manne joins the shop after 12 years at Edelman Canada.

Monty

The case against short-termism in creativity

Edelman Canada’s Lisa Kimmel on why ignoring the business case means putting creativity out of business.

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Back page: A note from procurement

Edelman Canada receives a letter from advertising’s loneliest outpost solving the agency compensation conundrum.

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Senior changes at Edelman Canada

Three new SVPs join the shop amid a small shakeup of the senior ranks.

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The greatest campaign never sold

Edelman Canada’s Andrew Simon on how to convince others to get on board with your big idea.

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Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.

Cannes

Cannes names 2016 jury presidents

Two Canadians are among the 23 industry leaders who will judge the world’s best work at this year’s festival.

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Lisa Kimmel takes CEO role at Edelman

John Clinton will continue as head of creative and content, while Kimmel will also keep her role as president.