Articles Tagged ‘Edelman Canada’
HP taps former hacker in branded content play
New creative from Edelman uses a short documentary to raise awareness about cyber security.
Check it out: A cold social experiment
Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.
Ecobee’s extreme debut
The smart thermostat company debuts its first-ever brand awareness campaign, showing its products at work in Alaska.
PR’s new place
Edelman’s Lisa Kimmel on why, in an era of ad blocking and cord-cutting, marketers should rethink the discipline.
Introducing the PR Agency of the Year shortlist
These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.
Up to the Minute: Staples Canada’s new president
Plus, senior hires and promotions at Edelman and more news you may have missed.
Up to the Minute: NABS’ mid-career workshop
Plus: More business for Faulhaber Communications and other news you might have missed.
Interbrand gets a new VP
Rob Manne joins the shop after 12 years at Edelman Canada.
The case against short-termism in creativity
Edelman Canada’s Lisa Kimmel on why ignoring the business case means putting creativity out of business.
Back page: A note from procurement
Edelman Canada receives a letter from advertising’s loneliest outpost solving the agency compensation conundrum.
Senior changes at Edelman Canada
Three new SVPs join the shop amid a small shakeup of the senior ranks.
The greatest campaign never sold
Edelman Canada’s Andrew Simon on how to convince others to get on board with your big idea.
Up to the Minute: Porsche gets new marketing director
Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.
Cannes names 2016 jury presidents
Two Canadians are among the 23 industry leaders who will judge the world’s best work at this year’s festival.