Articles Tagged ‘Edelman Toronto’

Greenfield

Greenfield goes meatless on Mondays

The Maple Leaf-owned company encourages consumers to do the same and contribute to a more sustainable planet.

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Up to the Minute: New VPs at Brad and Edelman

Plus: Bond’s management team buys the agency and more news you might have missed.

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Edelman adds health, crisis execs

The agency has added two new sector leaders to its Calgary and Toronto offices.

baby

Johnson’s goes beyond the rubber ducky

The new baby care campaign tells parents that bath time is even more important than they might know.

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Edelman’s national approach

Five senior-level promotions, including John Clinton and Lisa Kimmel, are meant to give the PR firm a stronger national perspective.

pearsondrop

Shopping at Pearson is looking up

Heads up: The airport’s latest push wants travellers to look to the sky (or ceiling) in a bid to promote its retail offering.

Battle strategies for besieged brands

Pundits weigh in on how cos should respond to highly organized attacks, such as Greenpeace’s recent work against P&G.