Articles Tagged ‘edelman’

SickKids VS COVER1

2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.

SickKids

Agency of the Year 2017: Going for Gold

Cossette, Leo Burnett, FCB, Touche and Edelman put in some hard work to be named the top agencies in the country.

KraftBearHugBears

Kraft’s Canada-wide bear hug

The peanut butter brand goes big with its bears ahead of the holiday season.

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Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.

scam

2017 Strategy Awards: The ASC plays the role of a trickster

The team lured people to a fake investment seminar to raise awareness about investment fraud.

HP-painting1

HP commissions ‘artists’ to show there’s nothing like the original

The tech giant created a gallery featuring “masterpieces” by real people who happen to share famous names.

Voice2

Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

Avo

Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

Carter

Check it out: World Series winners join Heinz’ road trip

The boys of summer play a big part in a local stop of an activation campaign.

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Cannes 2017: Film wins push Canada to all-time best Lions haul

Cossette, Lg2, Saatchi and Edelman collect prizes at the festival’s closing show.

Leilah

Edelman names new creative director

Leilah Ambrose has been promoted to help lead the PR shop’s evolving creative product.

KFC

KFC keeps schooling consumers

The QSR launches new digital creative to continue tackling myths about its food.

kfc

KFC opens a cooking school

The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.

wintersurvival

Check it out: A cold social experiment

Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.

H&S

Heart & Stroke’s big change

The first major brand refresh in over 60 years debuts alongside a new creative campaign.