Articles Tagged ‘edelman’

Avo

Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

Carter

Check it out: World Series winners join Heinz’ road trip

The boys of summer play a big part in a local stop of an activation campaign.

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Cannes 2017: Film wins push Canada to all-time best Lions haul

Cossette, Lg2, Saatchi and Edelman collect prizes at the festival’s closing show.

Leilah

Edelman names new creative director

Leilah Ambrose has been promoted to help lead the PR shop’s evolving creative product.

KFC

KFC keeps schooling consumers

The QSR launches new digital creative to continue tackling myths about its food.

kfc

KFC opens a cooking school

The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.

wintersurvival

Check it out: A cold social experiment

Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.

H&S

Heart & Stroke’s big change

The first major brand refresh in over 60 years debuts alongside a new creative campaign.

AutumnGreekPulseSandwich

Country Harvest gives bread a pulse

The brand’s latest product is part of its overall push to bring more life to the “under-romanced” category.

YVR

YVR imagines the future

The Vancouver Airport Authority works with a futurist to build excitement for a new master plan.

KFC-622x394

KFC tells its ‘real story’

The brand goes to the farm to tackle myths about its chicken in a new campaign focused on food quality.

Eye

Optometrists ask for a rest

A new campaign from Ontario’s professional association highlights the risks of so much screen time.

Mothers

Mum’s the word

From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.

kraftpb

Kraft Peanut Butter fights allergies

The brand brings its partnership with SickKids to life in a campaign to help end anaphylaxis “#InOnly10Years.”

shutterstock_251497315

Senior changes at Edelman Canada

Three new SVPs join the shop amid a small shakeup of the senior ranks.