Articles Tagged ‘edelman’

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It’s time to end the tyranny of impressions

Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.

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2019 Agency of the Year: PR

This year’s top agencies found new ways to enhance their offering with a focus on creative.

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2019 PR AOY Bronze: Edelman brings in creative guns

How the shop is growing beyond its PR roots, with a greater focus on building on its data and creative capabilities.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.

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Catching up with Judy John

The global CCO fills strategy in on how she’s navigating new waters over at Edelman.

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Ontario Lung Association creates a cannabis superhero

“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.

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Shortlist released for the 2019 PR Agency of the Year

The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.

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Here are the (big and small) Agency of the Year shortlists

Today’s shortlists cover the show’s newest category and the one that started it all.

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Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.

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Creativity comes to the fore

A growing number of below-the-line disciplines are being called upon to deliver big ideas.

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Cannes 2019: Bensimon, Edelman win Bronze in Health and Pharma

The wins in the festival’s two Health categories are among the first for Canada.

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Maple Leaf aims to mitigate hot dog guilt

A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.

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It’s time to come clean

As awards season gets into full swing, Edelman Canada CCO Andrew Simon explains why the relationship with “bright shiny objects” needs to change.

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Edelman names creative director in Vancouver

Mike Shackle will lead the department for the office, arriving with global experience from shops like Y&R, Deutsch and TBWA.

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Becel wants millennials to show off their ‘fridge goals’

A new influencer-driven campaign for the margarine brand aligns with the themes of Canada’s revised Food Guide.