Articles Tagged ‘edelman’

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Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.

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Creativity comes to the fore

A growing number of below-the-line disciplines are being called upon to deliver big ideas.

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Cannes 2019: Bensimon, Edelman win Bronze in Health and Pharma

The wins in the festival’s two Health categories are among the first for Canada.

MapleLeaf

Maple Leaf aims to mitigate hot dog guilt

A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.

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It’s time to come clean

As awards season gets into full swing, Edelman Canada CCO Andrew Simon explains why the relationship with “bright shiny objects” needs to change.

Edelman

Edelman names creative director in Vancouver

Mike Shackle will lead the department for the office, arriving with global experience from shops like Y&R, Deutsch and TBWA.

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Becel wants millennials to show off their ‘fridge goals’

A new influencer-driven campaign for the margarine brand aligns with the themes of Canada’s revised Food Guide.

Mitch Marner

Intact gives Mitch Marner a promotion

In a series of social spots, the Maple Leafs player offers “reassurance” to co-workers as part of new duties with the insurance brand.

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Taco Bell builds a “slide-thru” window

The QSR is promoting the return of an “audacious” product by letting customers order as they slide down a hill.

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Osteoporosis Canada debuts a bubble wrap-inspired collection

The non-profit worked with fashion designer David Dixon to raise awareness for the impact of the disease during Toronto Fashion Week.

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Judy John joins Edelman as its first global CCO

The agency’s CEO says the hire will help to further its creative ambitions.

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Up to the Minute: OKD acquires MJM Media

Plus, Cleansheet wins Cowbell Brewing, and Montreal’s 360 L’agence names a managing director.

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Edelman Montreal expands its ranks

The agency has added several new staff amid a wave of new business wins.

Salvation Army

Salvation Army hijacks out-of-office emails

The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.

Hellmann's-FoodRescue

Partnerships take Hellmann’s CSR work to the next level

The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.