Articles Tagged ‘edelman’

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Becel wants millennials to show off their ‘fridge goals’

A new influencer-driven campaign for the margarine brand aligns with the themes of Canada’s revised Food Guide.

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Intact gives Mitch Marner a promotion

In a series of social spots, the Maple Leafs player offers “reassurance” to co-workers as part of new duties with the insurance brand.

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Taco Bell builds a “slide-thru” window

The QSR is promoting the return of an “audacious” product by letting customers order as they slide down a hill.

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Osteoporosis Canada debuts a bubble wrap-inspired collection

The non-profit worked with fashion designer David Dixon to raise awareness for the impact of the disease during Toronto Fashion Week.

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Judy John joins Edelman as its first global CCO

The agency’s CEO says the hire will help to further its creative ambitions.

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Up to the Minute: OKD acquires MJM Media

Plus, Cleansheet wins Cowbell Brewing, and Montreal’s 360 L’agence names a managing director.

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Edelman Montreal expands its ranks

The agency has added several new staff amid a wave of new business wins.

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Salvation Army hijacks out-of-office emails

The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.

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Partnerships take Hellmann’s CSR work to the next level

The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.

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Edelman names new corporate practice lead

David Ryan takes on the role after establishing the agency’s financial communications team.

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PR AOY Bronze: Edelman digs its heels into paid media

The PR shop has shifted to become a full-service communications marketing firm.

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Cossette repeats as Agency of the Year

The agency’s third win in a row came with additional prizes in the Design and Media categories.

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CropLife connects people with ‘real’ farmers

The advocacy group has released a six episode web documentary series to educate the public on how their food is produced.

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Edelman names EVP and national health lead

Joined by two other recent hires, Joanna Wilson returns to the firm after leading the healthcare team at National Public Relations.

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Up to the Minute: Dialekta grows its media division

Plus, Thinkr Marketing and Nova Digital form Thinkr Digital and Edelman adds new SVP.