Articles Tagged ‘edelman’

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Country Harvest gives bread a pulse

The brand’s latest product is part of its overall push to bring more life to the “under-romanced” category.

YVR

YVR imagines the future

The Vancouver Airport Authority works with a futurist to build excitement for a new master plan.

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KFC tells its ‘real story’

The brand goes to the farm to tackle myths about its chicken in a new campaign focused on food quality.

Eye

Optometrists ask for a rest

A new campaign from Ontario’s professional association highlights the risks of so much screen time.

Mothers

Mum’s the word

From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.

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Kraft Peanut Butter fights allergies

The brand brings its partnership with SickKids to life in a campaign to help end anaphylaxis “#InOnly10Years.”

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Senior changes at Edelman Canada

Three new SVPs join the shop amid a small shakeup of the senior ranks.

Melanoma

Save Your Skin sheds light on melanoma

The organization takes on harmful hashtags to educate Canadians about the impact of skin cancer.

KFC

KFC goes after common ground

The QSR launches heartfelt new advertising focused on how it fits into Canadians’ relationships and communities.

Becel

Becel makes things simple

The Unilever brand’s new experiential campaign focuses on showing that margarine’s origins are as natural as butter.

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Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.

Cannes

Cannes names 2016 jury presidents

Two Canadians are among the 23 industry leaders who will judge the world’s best work at this year’s festival.

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Consumer trust is growing (for some)

Edelman’s Trust Barometer shows a disparity between how privileged Canadians and the general public view businesses.

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Up to the Minute: Edelman acquires Sixdegres

Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.

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Up to the Minute: Fido gets a new VP of brand

Plus: Response Innovations adds to its c-suite, Pilot gets its first editorial director and more news you might have missed.