Articles Tagged ‘edelman’

Telus

Telus’ new year fitness plan

The telco uses a digital campaign to drive potential fitness tech buyers to its Learning Centre locations.

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‘Tis the season for agency holiday cards (part three)

From Edelman to Bensimon to KBS, here is the third and final round-up of agency holiday goodies.

Tylenol

Tylenol’s role reversal

A new social campaign for Cold and Flu focuses on family support over product promotion.

getconsent

Not asking is always ridiculous

The Canadian Women’s Foundation uses everyday situations to educate Canadians about the proper way to get consent.

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Edelman brings on Andrew Simon for new direction

Agency president Lisa Kimmel says the hire is part of the shop’s move toward more creative solutions for earned media.

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Edelman hires a CD in Vancouver

Ryan Semeniuk joins as the agency looks to offer more creative integrated communications.

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Jordan Doucette returns to Taxi

Doucette is set to go back to the agency where she had her first leadership role to fill its vacant ECD position.

Catherine

Edelman hires insights exec

Catherine Yuile joins as SVP of insights and analytics, a new role at the agency.

telus

Telus hears your screams

With “Expect More” the telco opens the lines of communication with customers and admits it can do better.

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Mondelez Canada’s soccer play

The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.

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Which Canadians will judge this year’s CLIOs?

Jane Murray (pictured) and four others are part of this year’s juries to award international ad work.

business broken deal

Why don’t Canadians trust businesses?

Canadians are a skittish bunch, according to Edelman’s annual Trust Barometer. And the economy isn’t helping.

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Edelman’s national approach

Five senior-level promotions, including John Clinton and Lisa Kimmel, are meant to give the PR firm a stronger national perspective.

rving

Putting the wild in childhood

A new creative platform from Go RVing reminds overbearing parents to give their kids a little freedom.

hockeyville

Kraft hits close to home

To promote this year’s Hockeyville campaign, the food co is tapping into girls hockey with a mini-documentary.