Articles Tagged ‘edelman’

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Senior changes at Edelman Canada

Three new SVPs join the shop amid a small shakeup of the senior ranks.

Melanoma

Save Your Skin sheds light on melanoma

The organization takes on harmful hashtags to educate Canadians about the impact of skin cancer.

KFC

KFC goes after common ground

The QSR launches heartfelt new advertising focused on how it fits into Canadians’ relationships and communities.

Becel

Becel makes things simple

The Unilever brand’s new experiential campaign focuses on showing that margarine’s origins are as natural as butter.

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Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.

Cannes

Cannes names 2016 jury presidents

Two Canadians are among the 23 industry leaders who will judge the world’s best work at this year’s festival.

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Consumer trust is growing (for some)

Edelman’s Trust Barometer shows a disparity between how privileged Canadians and the general public view businesses.

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Up to the Minute: Edelman acquires Sixdegres

Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.

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Up to the Minute: Fido gets a new VP of brand

Plus: Response Innovations adds to its c-suite, Pilot gets its first editorial director and more news you might have missed.

Telus

Telus’ new year fitness plan

The telco uses a digital campaign to drive potential fitness tech buyers to its Learning Centre locations.

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‘Tis the season for agency holiday cards (part three)

From Edelman to Bensimon to KBS, here is the third and final round-up of agency holiday goodies.

Tylenol

Tylenol’s role reversal

A new social campaign for Cold and Flu focuses on family support over product promotion.

getconsent

Not asking is always ridiculous

The Canadian Women’s Foundation uses everyday situations to educate Canadians about the proper way to get consent.

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Edelman brings on Andrew Simon for new direction

Agency president Lisa Kimmel says the hire is part of the shop’s move toward more creative solutions for earned media.

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Edelman hires a CD in Vancouver

Ryan Semeniuk joins as the agency looks to offer more creative integrated communications.