Articles Tagged ‘edelman’

best buy

Best Buy takes the mystery out of wearables

The retailer brings some levity to the vast category, trying to teach folks about the growing space.

WXN conference. (Mike Sturk photo)

Check out marketing’s ‘Most Powerful Women’

Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.

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Kraft dips into the plush toy space

First KD “Funderpants,” now cuddly bears. Consumers can buy the Kraft Peanut Butter teddy bears, should they be inclined.

Frazer

Frazer Jelleyman departs Taxi

The former CCO has left his role at the agency to head home to his native U.K., with chairman Paul Lavoie stepping into the position.

Bolton

Edelman adds a CD

Greg Bolton joins from Leo Burnett to work alongside ECD Jordan Doucette.

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KD just wants you to have fun

Care to purchase a pair of “funderpants?” Kraft Dinner’s got you covered. But stash your money. They want you to juggle as payment.

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The creative Wild West

Everyone’s saddling up to take a run at ad agencies’ lock on the ideas biz by bringing in creativity gunslingers.

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Kraft Peanut Butter sticks with families

The iconic bear mascots play a prominent role as the sticky spread takes a back seat in this new, emotional campaign.

Shield Coat

Trident puts on a fashion exhibit

Strange but true, the Mondelez gum brand launched a mobile phone-blocking clothing line.

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Edelman hires Jordan Doucette as ECD

The Taxi exec will join the PR shop in May to help lead the growing creative group.

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Yanik Deschenes heads to Edelman

The former head of communications at Sid Lee will lead the PR agency’s Montreal office.

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Shopper Innovation Awards: Kraft brings back hockey

The CPG company made sure hockey went on during the NHL lockout, winning a Bronze.

Print

PR shops step into the creative game

PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.

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The next generation of consumer involvement

The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?

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Moving the needle on C-Suite diversity

In part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.