Articles Tagged ‘Effies Canada’

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Sid Lee wins Grand Effie at Effie Canada

Ogilvy took home the most trophies at the first Canadian edition of the show recognizing marketing effectiveness.

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Letter to the editor: Why I celebrated a CASSIES win

Responding to a letter from last week, Kruger CMO Nancy Marcus offers a client-side perspective on the value of the awards.

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Letter to the editor: Are all awards equally effective?

Industry vets ask why Canadian advertisers are walking away from the one award they feel is fully focused on results.

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The CASSIES become Effie Canada

The ICA partners with the international awards program to recognize Canadian marketing effectiveness on a global stage.