Articles Tagged ‘Effies’

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Letter to the editor: Why I celebrated a CASSIES win

Responding to a letter from last week, Kruger CMO Nancy Marcus offers a client-side perspective on the value of the awards.

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Letter to the editor: Are all awards equally effective?

Industry vets ask why Canadian advertisers are walking away from the one award they feel is fully focused on results.

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The CASSIES become Effie Canada

The ICA partners with the international awards program to recognize Canadian marketing effectiveness on a global stage.

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Canada snags nine Effies

There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.

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Grey takes Grand Effie

The win for “Groceries Not Guns” was the first for a Canadian agency, while Leo, Juniper Park, Ogilvy and Tribal also took home prizes.

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Canada nabs three Golds at the Effies

BBDO and Grey Canada both picked up golden hardware at last night’s award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.

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Unilever and Coca-Cola most effective marketers globally

The two CPG brands topped the global Effie’s Effectiveness Index, alongside WPP and Ogilvy & Mather on the agency side.

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Draftfcb and PFLAG take a Gold Effie

Taxi and Ogilvy also picked up hardware at the awards, which honour marketing effectiveness in North American.