Articles Tagged ‘Emma Eriksson’

MES RoundTable 1

The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

MES RoundTable 1

Imperfect tech and learning how to give-and-take

As we prep for the C-Suite Summit, we ask what’s now and what’s next for General Mills, SickKids and Koho’s marketing heads.


Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.


Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.


General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.


Honey Nut Cheerios makes multicultural buzz

The brand launches its first big push targeting South Asian Canadians with a health-oriented focus.


Shopper Innovation Awards jury revealed

Meet the minds who will judge the 2016 entries, plus check out the new award categories.