Articles Tagged ‘Emma Eriksson’
Jason Doolan to leave General Mills
The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
Honey Nut Cheerios makes multicultural buzz
The brand launches its first big push targeting South Asian Canadians with a health-oriented focus.
Shopper Innovation Awards jury revealed
Meet the minds who will judge the 2016 entries, plus check out the new award categories.