Articles Tagged ‘Emma Hancock’

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Mazda, Mitsubishi appoint new Canadian CEOs

The companies’ new leaders face marketing challenges in a market that’s become favourable to Japanese automakers.

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The state of the connected car

Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

McD Our Food

Brand Doctors: McDonald’s food. More questions

Industry experts suggest that perceptions about the QSR’s menu items won’t change any time soon.

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The ride of a lifetime

As luxury auto brands offer more affordable vehicles and creative for a wider audience, they’re maintaining premium status through tech and heritage.

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Where’s the tariff on creative?

Heroes & Villain’s Emma Hancock on why advertising should have the same rules as Cancon.

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Can someone fix the model already?

Heroes & Villains’ Emma Hancock on a future without “disposable” content and inspiration-thwarting consolidation.

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The dirtiest word in advertising

Heroes & Villains’ Emma Hancock asks: Can you tell a good Christmas story without the word Christmas? Likely not.

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AOY Jury

Read up on this year’s panel of Agency of the Year judges.

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The real science of advertising

Despite popular opinion, it’s not just data and measurement, says Heroes & Villains’ Emma Hancock.

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In search of a Canadian Super Bowl

Heroes & Villains’ Emma Hancock on why commercials shared together are so much more powerful than just sharing commercials.

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Age versus experience

Emma Hancock on striking the right balance when it comes to agency staffing.

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More craft please

Emma Hancock of Heroes & Villains on why craft in advertising still matters.