Articles Tagged ‘eric alper’

frankoakstepup

Frank + Oak steps up

The retailer zeroes in on its message of ambition and risk-taking in a new mass campaign.

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Frank + Oak launches grant for entrepreneurs

The fund will give cash and educational opportunities to startup founders, split equally between men and women.

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How data is shaping the next big things

Data advancement underlies the potential of virtual reality, the internet of things and chatbots.

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Frank + Oak evolves its experience

The retailer unveils a new look, app and two-hour delivery as it doubles down on its brand purpose.

Atari Pinballs. They don't play well, necessarily, but they look

Youth marketing is just marketing – on their turf and terms

A broad 18- to 24-year-old target won’t cut it, argues Sid Lee VP Eric Alper. To reach youth, you need to go niche.