Articles Tagged ‘ethnic marketing’

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Balmoral Marketing partners with Chinese shop

The multicultural agency says it can now get more insights about consumers overseas, before they come to Canada.

SMF

Shopper Marketing Forum: five takeaways from day two

Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.

CNY

Inside Canada Dry’s ethnic marketing strategy

The brand has tapped into holidays like Chinese New Year to reach Canada’s fast-growing ethnic populations.