Articles Tagged ‘Eva Salem’

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Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.

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Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

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Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

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Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

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How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.

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Paderno debuts new brand platform

Leo Burnett led the cookware brand’s first campaign under Canadian Tire, aiming to connect with consumers’ love of cooking.

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Canadian Tire pops up in crowded decor space

The retailer puts experiential weight behind its Canvas line to show products in context.

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Behind Canadian Tire’s (old) viral spot

The brand is the latest to benefit from its inclusive messaging, months after its Olympic platform initially launched.

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Canadian Tire’s Quebec move

The retailer makes a bigger push around the province’s Moving Day for a more regional approach.

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Check it out: Canadian Tire’s drilled mural

The industrial artwork is meant to help make drill bits exciting, and is part of the brand’s “Tested for life” platform.