Articles Tagged ‘Extreme Group’

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VH Sauces goes big for Chinese New Year

How the ConAgra brand has evolved its “hero season” program to be more omnichannel and target millennials.

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Confirming speculation, Blammo and Extreme merge

Dubbed Arrivals + Departures, the new agency is aiming for nothing less than becoming one of Canada’s top indies.

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Check it out: CAA calms a temper tantrum

A new spot shows just how toddler-esque adults can become in the right (or wrong) circumstances.

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Nova Scotia talks birds, bees and consent

The government’s sexual violence awareness play uses animation to reach young audiences.

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Stanfield’s returns to marketing

It’s been years since the underwear brand went mass, but now it’s back and with a younger audience bent.

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Marie Callender’s challenges guilt

The frozen meal brand targets time-strapped moms with its first made-for-Canada campaign.

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Check it out: Out-of-home that’s up to scratch

A Halifax museum goes after the feline crowd with carpet-wrapped posts.

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Nova Scotia Community College strives for greatness

A brand campaign and series of online docs help position the school as a leader in a variety of programs.

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Stanfield’s picks Extreme

The underwear brand brings its agency work back to the Maritimes.

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Diageo’s domestic plan

How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.

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Up to the Minute: New COO at Famous Folks

Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.

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Captain Morgan’s Atlantic dive

The brand’s new look and campaign is showcasing how everything – its rum included – is just a bit different out East.

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PostMan and Target win big at the ICE Awards

The Halifax-based post-production studio picked up Best in Show and a Gold at the Atlantic Canada awards show, while agency Target picked up five Golds.

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Back page: In Memoriam

Extreme Group’s ode to cherished ideas that didn’t make it out of the boardroom and a toast to the hard work that went into all those that did.

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Leo Burnett wins Coors Light

The announcement comes after BBDO Canada had to give up the account when its U.S. arm won the competing Bud Light business.