Articles Tagged ‘Facebook’

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What you need to know after F8

Three developments advertisers should keep in mind about chat, AR and VR following Facebook’s annual conference.

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Mobile banking an opportunity for guidance

New research from Facebook points out opportunities for engagement with overwhelmed Canadians.

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Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.

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How Kleenex cleaned up with digital

The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.

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Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.

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Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.

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NY Ad Week blog: The path to sustainable advertising

Publisher Mary Maddever on the quest for a kinder, gentler Minority Report-less future.

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Next Big Things: The new internet of things frontier

Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.

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Desjardins’ next-gen banking

The credit union makes going to the bank more like shopping with a new, retail-inspired branch design.

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Up to the Minute: Tag’s new ECD

Plus: Imedia wins Parks Canada, Ipsos’ first CMO and other news you might have missed this week.

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Desjardins wants some friendly competition

To promote its Ajusto insurance app, the brand brings some humour to safe driving.

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The new world (media) order

From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.

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Going beyond likes

Social@Ogilvy’s new survey breaks down which social media users are actually advocating for brands.

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The new social media realities

Taxi’s Thomas Kenny breaks down why brands have yet to adapt to the new social world.

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Guess who took top prize at the Facebook Studio Awards

Check out who represented Canada at the awards honouring creative work on the platform.