Articles Tagged ‘Facebook’

Facebook

Facebook hires first two creative agency partners

Neil Mohan and Kayla Osmond will serve as agency consultants for planning and producing creative for Facebook platforms.

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Facebook launches shoppable AR ads

Brands can bring virtual trial to users’ News Feeds and direct them to an ecommerce platform.

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F8 announcements marketers should care about

From data to AR to the growing popularity of Stories, what you should take away from Facebook’s annual developer’s conference.

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Facebook launches dynamic creative options

The social network has new tools to help customize and optimize ads based on where they appear.

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What’s trending for 2018?

From penny-pinching to facial recognition, here’s what Mintel sees for next year.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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Tech in Action: Amazon’s fashion-forward play

The online retail giant taps into machine learning’s potential for clothing design.

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Facebook launches M in Canada

The company’s AI assistant is now learning which suggestions it can make to best enhance conversations within Messenger.

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Facebook acquires startup to make its AI more helpful

The acquisition of Ozlo may improve the conversational abilities of its chatbots and personal assistant.

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What you need to know after F8

Three developments advertisers should keep in mind about chat, AR and VR following Facebook’s annual conference.

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Mobile banking an opportunity for guidance

New research from Facebook points out opportunities for engagement with overwhelmed Canadians.

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Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.

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How Kleenex cleaned up with digital

The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.

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Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.