Articles Tagged ‘FCB Toronto’
OLG gamifies a serious message
How the lottery and gaming organization is using fun to educate players about gambling.
Ontario Tourism’s CMO takes over as president
Lisa LaVecchia’s priorities and expectations for marketing the province in 2017
FCB names director of integrated production
Stefan Fabich joins to lead the agency’s evolving production offering after five years at Tribal Worldwide.
Strategy Awards 2016 shortlists: Part Four
We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.
Changes come to FCB Canada
A new ACD is added to the expanding Montreal team, while the Health division aligns itself with the global network.
BMO dusts off its Ball-Star for Raptors’ return
The bank has a new campaign starring the talking ball it created for last year’s all-star game.
FCB Canada makes exec changes
The shop announces changes to its senior leadership, including a new chairman and co-CCOs.
BMO comes together with Toronto FC
A series of videos around the bank’s sponsorship of the club taps into the camaraderie of soccer fans.
Rethink, FCB, BBDO big winners at Clio Sports
Nine Canadian companies took home 19 awards at last night’s show.
Ontario plays hard to get
A new tourism campaign wraps the province in a riddle.
Cannes 2016: Canada comes up short in final categories
While Canada was shut out of Film, Titanium and Integrated, the country’s Young Marketers go home with a Bronze.
Cannes 2016: Canadian work gets shortlisted in Integrated
FCB lands on that shortlist, while Canada Goose gets a mention in Film Craft, but no work appeared in Titanium.
Cannes 2016: Where are you, planners?
FCB Toronto’s Shelley Brown asks if we’re living with the myth that strategy and creative can be separated.
Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
AToMiC Awards: In the moment
These cause campaigns demanded immediate action, and provided instant gratification to donors.