Articles Tagged ‘FCB’

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

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Canada picks up 45 Clio nominations

With 11 mentions, Lg2 leads a pack of 15 shortlisted agencies, including one that’s a bit fishy.

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TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.

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FCB wins BMO business

The shop takes over the bank’s branding work from Y&R, while KBS’ purview within the bank’s “agency of collaboration” model expands.

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Canada strikes Gold, Silver and Bronze in Film

People may have shorter attention spans today, but that’s not stopping brands from making long-format content, says juror Darren Clarke of this year’s work.

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Up to the minute: Toronto’s newest agency

Plus: Match’s new EVP, a former KBS president finds his new role and more new you may have missed.

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Sun Life: 150 years of making life brighter

How the financial company with humble Canadian roots has become an international powerhouse.

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Leo Burnett, DDB and FCB take Best of Show at the Bessies

The shops each picked up the coveted award for work produced for Always, Netflix and Ontario Tourism.

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Epic is On Instagram

Ontario Tourism is using Instagram video ads to target sports lovers with its new Pan Am Games spots.

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FCB brings in a chief strategy officer

Shelley Brown joins the shop in the newly created role, as the agency tries to break down silos.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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DS+P wins Clamato and Fruitsations

Canada Dry Mott’s moves the brands to a Canadian AOR to reflect their unique positioning here.

Who picked up a LIA?

Check out the Canadian work that won big at the London International Awards over the weekend.

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Rethink wins Coors Light

It’s the third time in two years that the Molson Coors line has shifted shops.

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Public brings in a new CCO

Former Publicis and FCB CD Pat Pirisi joins the company to focus on delivering messages for a good cause.