Articles Tagged ‘fido’


Fido speaks up about LGBT diversity

How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.


Inside Vice’s plans for Virtue in Canada

How the media co’s in-house ad agency aims to be a millennial specialist, and why it won’t try to steal AOR business.


Insights of the Week: Molson is patient with VR play

The most essential industry intelligence on your competition and your consumers.


Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.


Fido’s generous birthday

The telco brand centres its 20th anniversary on gifting urban millennials and longtime customers.


Up to the Minute: Taxi wins Fido

Plus: TD names new marketing director in Quebec and more news you might have missed.


Up to the Minute: Fido gets a new VP of brand

Plus: Response Innovations adds to its c-suite, Pilot gets its first editorial director and more news you might have missed.


Shopper Innovation Awards: Fido offers the whole kit and caboodle

To compete against other telcos’ prepaid offerings, Fido created unique packaging for the launch of the Fido All‐in-­one Prepaid Kit.


Up to the minute: Union Montreal fills up, a Canadian Clio president

The hires, wins and media news that might have flown under your radar this week.


Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.


Playing with Fido ‘After Work’

The telco brand lets the dogs out to go snowboarding in its latest ad campaign.


The Verdict: Fido’s successful casting call

With thousands of entries and millions of votes cast, the brand made a star out of a little dog named Speedy.


Fido wants your dog

The Rogers brand is launching a cross-country campaign looking for a new pooch.


Fido knows talk isn’t cheap

Fido knows talk isn’t cheap



Fido – Vacuum