Articles Tagged ‘Fifth Story’

pexels-photo-359989-623x350

Up to the Minute: Aga Khan Museum picks Havas

Plus, Brandfire hires four and Blakely adds director of digital and strategy integration.

patricelaing

Fifth Story makes senior hire

Patrice Liang will lead business development for the content marketing agency in Quebec and Eastern Canada.

shutterstock_229761016

Up to the Minute: The Hive wins a lottery

Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.

Choice

Choice Hotels’ social play

The brand delves into content marketing to show how its accommodations help connect Canadians.

Chapmans

Chapman’s adds a little novelty

The ice cream brand uses social media and branded content articles to push its new Kids Line.

Craft (1)

Check it out: The craft behind the beer ad

Ontario Craft Brewers use time-lapse to show off the industry’s artistry.

hypertensionjpg

A funny way to talk about health

One advocacy group’s humorous approach to get Canadians to support nutrition policy.

SP 300

Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

Filling up on toonies

Kids say the darndest things in this new “Toonies for Tummies” campaign for the Grocery Foundation.

Lg2 holidays 2

Cheerful creatives make (more) holiday cheer

Holiday dos and don’ts, history lessons and seasonal playlists from jolly agencies.

NC.Still2[2]

Little supplement on the big stage

As Natural Calm hits the mass market, the brand ditched the “low-budget” and “hokey” spots in favour of a content deep dive.

spellegrino

San Pellegrino gets cooking

What goes best with a culinary experience? Ditch the wine and grab a nice cold glass of…water?